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We Chat is an all-in-one messaging app developed by Tencent, which also provides games, online shopping, and financial services.

Users can get almost everything they need from their within the app, leading to its classification as a “Super-App.” Due to these reasons, it’s risen to become the most popular social media in China.

Sina Weibo, or Weibo, is a micro-blogging platform in China released in 2009.

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Also, they can follow an individual and read their posts, then like and share them, without being followed back.

Related article: The Ultimate Beginner’s Guide to The Weibo for Business As of Q4 2018, Weibo had 446 million monthly active users, growing by nearly 100 million users in 2018 alone.

In recent years they’ve launched We Chat Advertising, allowing brands to advertise on We Chat with banner ads, KOL advertisements, and Moments ads.

A Moments ad allows advertisers to advertise within the Moments section, which can be compared to Facebook’s news feed.

Related Post: [Infographic] A Snapshot of How Over 1 Billion Users Behave on We Chat In addition, QR codes might be dying in the Western world, but they are still widely used in China.

Mobile users often scan for promotion, passwords or to follow a brand.These are the most effective and unfortunately the most expensive form of advertisement for We Chat.Read all about this ad format and more in our blog on We Chat advertising.Chinese users spend an average of over 70 minutes a day within the app.All this makes it one of the most popular choices for businesses looking to get started with social media marketing in China.However, there’s a range of other platforms available that businesses can use for social media marketing in China.

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